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Why choose a Midas SpeeDee Co-Brand?

A Unique Service Offering in the Auto Care Business

Midas SpeeDee Co-Brand In 2008, Midas International Corporation acquired SpeeDee Oil Change & Tune-Up, a franchise chain of 181 quick-lube and automotive maintenance shops located in the United States and Mexico.

The Midas and SpeeDee co-brand opportunity combines over 80 years of automotive and franchise leadership. Together, the Midas SpeeDee co-brand service center is a one-stop shop for full service auto care.

2 Great Brands, 1 Great Business Model

The Midas SpeeDee co-branding strategy enables both Midas and SpeeDee to benefit from the strengths of the two brands' respective service offerings to provide the three most frequent vehicle maintenance services - oil changes, brakes and tires.

With the combined capabilities and strengths of the Midas and SpeeDee brands, a Midas SpeeDee co-brand shop offers customers a complete auto service solution focused on speed, trust and quality.

This union also enables the two brands to capitalize on each other's operational and marketing advantages and equities which in turn provides a solid and profitable business model for the co-brand franchise owner.

Simply put, today's oil change customers become tomorrow's service customers. By establishing strong customer relationships through superior customer service in the oil change bays, we increase the likelihood that when additional services are required, the Midas SpeeDee co-brand shop will be the customer's first choice.

Our Background and History

Midas International Corporation:

Midas shop A friendship, a $7 muffler, and a promise, "For as long as you own your car" were the beginning of the Midas system, led by Nate Sherman. The first Midas muffler repair shop opened for business in Macon, Georgia in 1956. What began as a franchise idea, became the ideal: quality and service. Midas is proud to be one of America's original franchise opportunities - and one of it's best. Midas has been building an unmatched reputation in the auto-repair industry for over 50 years.

Today, Midas is the premier brand name in world-class car care and is one of the world's largest providers of automotive service, offering brake, exhaust, maintenance, tires, steering and suspension services in over 2,300 franchised, licensed and company-owned Midas shops in 15 countries, including more than 1,590 in the United States and Canada.

SpeeDee Worldwide Corporation:

SpeeDee shop The first SpeeDee Oil Change location was opened in Metairie, Louisiana, a suburb of New Orleans in 1980. For the next two years, the SpeeDee concept was further refined and developed into a quick lube and automotive tune-up service station. In 1982, more services were added and the company became SpeeDee Oil Change & Tune-Up. Shortly thereafter, SpeeDee began offering franchises.

In 2008, the SpeeDee Oil Change & Tune-Up franchise became a subsidiary of Midas International Corporation. Today, there are approximately 167 SpeeDee auto service centers in the United States and Mexico.

Photo Gallery

Midas SpeeDee co-brand photo galleryTake a virtual tour of several Midas SpeeDee co-brand shops in our photo gallery.

quotes"The Co-Brand system allows us to offer both fast oil change services and a 'one-stop' shop for all auto service needs. None of my competitors can offer all of this under one roof."
quotes Robert & Frances Weissberg,
Co-Brand Owners
Watsonville, CA
Franchisee Testimonials
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Entrepreneurs Franchise 500
Midas has ranked
"#1 In Category" 7 years in a row, from 2004 - 2010, in Entrepreneur's Franchise 500!
International Franchise Association
Midas and SpeeDee are proud members of the International Franchise Association.
Photo Gallery
Take a virtual tour in our
photo gallery.