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SpeeDee Franchisees

Adding the Midas Name to your SpeeDee Shop

When you add the Midas name to your SpeeDee business you are not just adding to your list of services, you are adding a brand name that is globally recognized, trusted and respected. Midas is proud to be one of America's original franchise opportunities - and one of its best.

Founded as a single shop in Macon, Georgia, in 1956, Midas has been building an unmatched reputation in the auto repair industry for over 50 years. Now a global powerhouse with over 2,300 franchised and licensed shops throughout 15 countries including the U.S. and Canada, Midas is the premier brand name in world-class car care:
  • Leader in brakes and exhaust in North America
  • #23 in Entrepreneur magazine's 2010 Annual Franchise 500
  • #18 in Entrepreneur's America's Top Global Franchises 2010

Adding Midas Services

Midas is a market leader in brakes and exhaust and is known for lifetime-guaranteed brake pads, shoes, mufflers and shocks and struts. By offering customers SpeeDee's quick and convenient services as well as the services Midas is famous for, your Midas SpeeDee co-brand shop will be well positioned as a compelling one-stop shop option.

Converting your SpeeDee Shop to a Co-Brand

There are several phases of work to be completed to co-brand your existing SpeeDee shop, including changing the exterior and interior image, installing new tire equipment, racking and inventory if needed, increasing brake inventory, and training you and your staff on Midas policies and procedures.

It will take approximately 90 days to complete the co-branding process if you diligently follow the plan. There are certain events that must be coordinated such as the painting of the building prior to the installation of the signage, the installation of the tire equipment, and new racking and inventory. The co-brand development team will work with you to develop a plan and a timeline specific to your shop.

Depending upon the equipment you choose to purchase and the amount of signage you are permitted, the total incremental investment for a Midas SpeeDee co-brand will vary. Once you decide that you may be interested in co-branding, a development team member will complete an on-site survey of your shop and generate a detailed scope of work for your review.

Once you have approved the co-brand plan - you, your staff and the development team will work together to execute the plan and finalize the shop set-up. The week of opening you and your staff will attend Midas training. While specifically designed for you, your manager, and technicians, it is critical that your entire staff becomes familiar with the Midas policies, procedures and operations standards. Lube technicians and Customer Service Representatives (cashiers) must also understand the reasons you are co-branding your shop. The goal is to increase your service business by leveraging your SpeeDee car counts with the famous Midas name, and the entire team has to be on board.


SpeeDee to Co-Brand Photo Gallery

SpeeDee shop conversion photos Check out the SpeeDee Conversion to Co-Brand Photo Gallery to view photographs of a SpeeDee Oil Change & Tune-Up to co-brand shop conversion.


Ready to Convert to a Co-Brand?

If you are considering converting your SpeeDee shop to a Midas SpeeDee co-brand, you can Get Started Here. A franchise recruitment representative will contact you to answer any questions that you may have and to help you through the conversion process.



SpeeDee Shop Conversion
Converting a SpeeDee shop to a Co-Brand. View more photos in our SeeDee conversion photo gallery.
quote"With all the benefits that go along with co-branding, it was pretty much a no brainer."
quote Robert & Frances,
Co-Brand Owners
Watsonville, CA
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